Built for your business, not Salesforce's. A CRM system designed around your actual workflows, your data, and the way your team works — not a $75/user/month platform with 500 features you'll never use. No licence fees. Yours forever.
Tristan will personally reply within 3 hours on business days.
Salesforce, HubSpot, Zoho — they all promise everything and deliver complexity. Perth SMEs end up paying thousands per year for platforms they use 10% of, fighting workarounds for the other 90%. You don't need a platform. You need YOUR system.
A Perth mining parts supplier had 13 spare parts catalogues locked in PDFs — invisible to Google, impossible to search, generating phone calls instead of quotes. We extracted 76,770 raw parts, built a custom RFQ system from scratch, and generated 35,268 individual SEO pages. Zero manual data entry.
No obligation. No jargon. Tristan replies personally within 3 hours.
Off-the-shelf CRMs like Salesforce are built for everyone, which means they're optimised for no one. A custom CRM is built specifically for your business — your fields, your pipeline stages, your workflow. No unused features, no workarounds, no monthly licence fees.
Custom CRM projects range from $5,000 for a focused system to $15,000–$25,000 for a comprehensive system with integrations, dashboards, and automation. Compare that to $4,500–$9,000/year in Salesforce licences — the custom CRM pays for itself in 1–2 years.
No licence fees ever. You own the system. Optional hosting runs $50–$150/month depending on scale. Optional maintenance retainers for updates and new features are $600–$1,200/month. Total ongoing costs are a fraction of Salesforce or HubSpot.
Yes. We build direct integrations with Xero, MYOB, Google Workspace, Outlook, Shopify, and any platform with an API. Invoices sync, contacts sync, and data flows automatically.
3–6 weeks for most projects. A focused client management system takes 3 weeks. A full CRM with pipeline, quoting, dashboards, and integrations takes 4–6 weeks.
Custom CRMs are built to evolve with your business. Adding new fields, pipeline stages, automations, or integrations is straightforward and far cheaper than modifying off-the-shelf platforms. Most changes take 1–3 days.
Free strategy call. No jargon, no hard sell. We'll tell you exactly what we can build and what it'll cost.